WILLIAM GONZALES

gonzaleswilliam.contact@gmail.com

(832) 350-3544

TRADITIONAL FORMAT →

EDUCATION

New York University: New York, NY, USA……………Master of Arts: Media, Culture, and Communication.

  • Concentration: Interaction and Experience

  • NYU Media, Culture, and Communication Student Association Service Award Recipient

  • Speaker and member of New York State Communication Association.

The University of Texas at Austin: Austin, TX, USA……………Bachelor of Arts: International Relations. Minor: Cultural Anthropology.

  • Concentration: Latin American (and Caribbean) Studies, Sustainability

  • Minor:CulturalAnthropology.

Korea University: Seoul, GG, KR……………Exchange and Intensive: ISC.

  • Concentration: East Asian Mass Media and Popular Culture

EXPERIENCE

Marketing Coordinator + Social Media

Oct. 2023 - Jul. 2024, Public Content Advertising and Creative Agency, Houston, TX

  • Clients: Nando’s Peri Peri, Marriott, Cirque du Soleil, Sloomoo, Discovery Green, The Orange Show, Round Top, Home Run Dugout, Kirby

    Ice House, Thrifted Threads (Restaurant + Hospitality, Arts, Fashion, etc.).

  • Wrote and edited social media copy, created graphics for social media and webpages, and helped develop social media content (photo,

    graphic, and video + short form). Defined key objectives and implemented social media strategy to increase engagement across 4 accounts, and implemented said strategies into monthly content calendars and the drafting of media materials. Managed social accounts with Meta Business Suite, Sprout Social, and Asana. Pulled data monthly for Public Relations team so as to best strategize for future endeavors. Collaborated with photographers and videographers for client campaigns.

  • Media Monitoring and journalist outreach via Muck Rack, website upkeep (including the drafting and editing of website copy) via Wordpress + asset creation. Liaison between Public Relations Team and media outlets, with emphasis on event outreach and event calendar upkeep. Provided concise deliverable decks for Events team concerning event vendors.

  • Demonstrated expertise in trend research, monitoring, analysis, and implementation (specifically in content creation), including the identification and connecting of cultural patterns. Partook in influencer outreach and influencer identification so as to best match persona to event and client.

Social Media Manager

Jul. 2023 - Oct. 2023 The Borgen Project Nonprofit, Seattle, WA/Remote

  • Created a branding campaign utilizing popular Gen-Z aesthetics, pitched stories to print, broadcast, and digital media, and engaged with

    higher-ups in routine media and outreach plan analysis to target successes and hindrances and adjust strategy accordingly. Successfully

    implemented a fundraising campaign in conjunction with other company members.

  • Partook in intercultural digital seminars so as to both broaden perspectives and understanding of global issues as well as better target specific

    objectives.

  • Managed social media accounts (Instagram, Facebook, Twitter/X) and drafted social media copy and media materials including asset

    creation. Developed graphics with Canva and Adobe for print and newsletters, utilized primary research methodologies such as surveys.

Writer, Creative Associate

Jan. 2021 - Dec. 2023, Glaze Zine, Austin, TX

  • Successfully developed and published written material for print and digital publication out of a 130+ member team while keeping within the

    publication’s thematic tone. including styling, set design, and model direction in conjunction with photographers and videographers.

    Regularly engaged with editors to ensure that writing was at the highest level.

  • Partook in collaboration and creative direction for editorial photoshoots, including thematic concepting and aesthetic curation as well as

    styling, set design, and model direction in conjunction with photographers and videographers. Past contributions include references to the fashion and design aesthetics of Rei Kawakubo/Comme des Garçons, Yohji Yamamoto, and Maison Margiela, as well as commentary on the human condition such as how we relate to phenomena like opulence and abundance. Available to view at https://www.glaze.community/

Associate: Membership and Customer Communications

Jan. 2023 - June 2023, YMCA, Houston, TX

  • Resolved customer issues efficiently and promoted program offerings, administered financial assistance programs.

  • Implemented customer service standards for effective, efficient, and polite communication.

Administrative Assistant

Sept. 2019 - June 2020, University of Texas at Austin, Austin, TX

  • Effectively archived purchases and invoices in Microsoft Excel. Created graphics for use in the University of Texas at Austin Department of Housing and Dining system, handled office communications.

Spark Magazine

Sept. 2018 - Dec. 2019, Writer, Editorial Creative Collaborator: Editorial/Creative, Fashion (Freelance), Austin, TX

  • Successfully helped develop photoshoots for print publication.

Writer: Buzz (Culture and Lifestyle)

Feb. 2018 - June 2018, Orange Magazine, Austin, TX

  • Successfully published socially conscious content for the online Buzz section of ORANGE Magazine.

  • Wrote long-form content for ORANGE's biannual print issue.
    Implemented interview skills, worked hand-in-hand with editors, photographers, and graphic designers.

Marketing and Social Media Intern

June 2017 - Aug. 2017, Swiff-Train Floors, Houston, TX

  • Curation of design elements for social and physical media, participated in the creative branding process of merchandise.

OTHER EXPERIENCE

Freelance: Various Creative

Wherever I’m Needed

  • I’ve done a variety of freelance and contract creative work including: writing, photography, graphic design, commissioned art (specifically in

    colored pencil and gouache) and styling. I’ve helped conceptualize and engage in the creative direction of editorial photoshoots as well as

    assisted people during New York Fashion Week.

  • Utilized as a resource for trend analysis and specialized knowledge as it pertains to clothing/fashion (especially concerning menswear), culinary, interior design, and counterculture trends as well as non-western cultures, languages, and religion, and online spaces/digital ecosystems (including philosophies of artificial intelligence and the social impacts of algorithms).

Participant: Korean and East Asian Media Intensive, Studio Art and Design

Korea University, Seoul, South Korea

Intensive in Seoul, South Korea through Korea University's International Summer Campus.

  • Primary focus on Mass Media and popular culture in South Korea with an emphasis on the music, television, and film industries as well as

    historical analysis and the phenomenon of 한류/Hallyu.

  • Minor focus on the media of Japan (particularly anime), Hong Kong, Taiwan, and Mainland China and global media markets.

  • Engaged in research on the global proliferation of Korean culture, culminating in a final project on the K-Pop and Korean music industries

    specifically and their intersection with digital media and trends.

  • Secondary emphasis on Fine Arts and Design with focus on color theory, balance, and composition.

Teaching Assistant: English-Second-Language

Casa Marianella Refugee Center, Austin, TX

  • Facilitated English lessons with refugees as well as worked on the social integration of refugees into the Austin, TX community. Lesson work consisted of traditional reading and writing lessons as well as the implementation of games for language acquisition.

  • Students primarily from Portuguese and French-speaking Central Africa, namely Angola, Cameroon, and the Democratic Republic of the Congo as well as Spanish-speaking students from Cuba and individuals with origins in a number of Islamic states. All ages from child through adult.

CERTIFICATIONS

California Institute of the Arts Certification in Graphic Design

  • Emphasis on image making, typography, composition, color, and shape. Utilization of Adobe Creative Suite.

University of Colorado Boulder Certificate in Principles of Public Relations

  • Focus on public relations principles and theories, trend analysis, and ethics as well as copywriting.

Muck Rack Fundamentals of Media Relations

  • Emphasis on journalist outreach skills and securing media placements.

SKILLS

Software: Microsoft Office, Google Workspace, Adobe Photoshop, Canva, Muck Rack, Sprout Social, Hootsuite, Squarespace, CapCut, Daxko, Meta Business Suite, Wordpress, Asana, Mailchimp, keynote.

Socials: Instagram, Tik Tok, X/Twitter, Facebook, YouTube, Pinterest, Substack.

Languages: English (C2), Spanish (B2), Korean (A1).

Other: Copy, Research, Writing, Editing, Graphic Design, Photography, Creative Direction, Branding, Social Media, Press Releases, MLA Style, AP Style, Chicago Manual of Style, SEO.